Transform pressure into purpose & thrive in every area of your life

ATTICA brings a cultural lens to personal growth, helping high-achieving Asian professionals overcome self-doubt, perfectionism, and stress.

Reconnect with your authentic self and express your leadership with clarity, calm, & confidence, so thriving comes naturally.

Because I choose to see what's so easy to ignore–
the cultural weight behind high-achievement.

- AMANDA LEE, FOUNDER OF ATTICA COACHING

BEYOND TRADITIONAL COACHING

Where healing meets high performance

Guiding high-achieving Asian professionals ready to break generational cycles of overwork and self-silencing, and to lead with confidence, clarity, and compassion.

At ATTICA Coaching, I help high-achieving Asian professionals break free from the cycle of overwork, self-doubt, and cultural pressure, so they can thrive with authenticity and purpose.

I believe that success should never come at the cost of your wellbeing or identity. My mission is to help you reconnect with who you truly are beneath all the expectations and to lead with clarity, calm, and confidence in every area of life.

Through a trauma-informed and culturally attuned approach, I guide you to connect to your motivations, honour your values, and express your authentic leadership, so thriving becomes your natural state rather than a distant goal.

I’ve worked with a therapist for several years and while a therapist is able to provide the tools to overcome
my challenges, Amanda has empowered me not only to cope and overcome,
but to challenge myself and discover my true capabilities.

- CONSULTANT AT NATIONAL BRAND

ETHOS

The ATTICA Philosophy

Returning you to connection with the deepest core of your ATTICA–all the things you truly care about.

ATTICA stands for All The Things I Care About and it's the personal–and often neglected–unique context of the thoughts, feelings, and patterns of behaviour that make each person's experience truly meaningful.

The ATTICA coaching philosophy connects to the root of self-doubt, perfectionism, stress, anxiety, and procrastination, so you can realign with your authenticity, acceptance, and peak performance.

Once you have the ability to describe your unique blend of personal values, strengths, culture, and passions, thriving comes naturally in all areas of life, both personally and professionally. 

I no longer feel guilty for feeling certain emotions, such as sadness and anger. Instead, I'm able to acknowledge that I'm human and the feelings that I feel are valid and true. Also, instead of letting these emotions control me, I'm able to take a step back and see that my emotions don't have to dictate my actions,

- HEALTH CARE PROFESSIONAL

MY APPROACH TO COACHING

This work matters,
because you matter.

Nothing to fix. All the freedom to uncover.

Participating in a trauma-informed practice means paying attention to patterns that no longer serve you with a lens of compassion and non-judgement. Many high-achieving professionals carry invisible wounds from cultural, familial, or systemic pressures. My approach creates a safe, non-judgemental, compassionate space where you are held as you freely explore patterns of overwork, perfectionism, and self-silencing without the assumption that something is wrong or that there is anything about you to fix. It is simply an opportunity to notice and reclaim your experience. Together, we'll build awareness and self-trust, emotional and nervous system capacity, learn skills and techniques for regulation, and deepen self trust, all so you can lead and live from a place of wholeness rather than survival.

These past two days I shed a good amount of tears and
released trauma that
I didn't even know I was holding onto and that's really amazing.

-ENTREPRENUR & LEADER IN TECH

Choose the path of support that's best for you

Career Refinery Program

Dive into a 12-week immersive learning program designed to deep reset and refine your relationship with career and success.

Address the root cause of self doubt, perfectionism, stress, and anxiety. Find your authenticity as you engage with the external world, and shift patterns that are holding you back so that you can grow in ways that are meaningful, sustainable, and truly impactful.

1:1 Coaching

Receive ongoing support to maintain and deepen your insights throughout the natural ebbs and flows of one full calendar year.

Practice aligned action and leadership according to your own personalized ATTICA framework, receive real time feedback and access personalized stretch assignments to deepen your learning and raise your status quo to align with the version you are becoming.

Courses

Select from a variety of self-paced programs that target one specific area that you want to work on.


From understanding your core values, to emotional awareness, to boundary setting and conflict resolution, our suite of self-paced courses allow you to learn and apply your insights at a pace that works best for you and your schedule.

The latest insights from the blog

Unlocking Motivation

When your motivation is fuelled by fear of failure, worry that your efforts will not be enough, or that you are secretly already unsuccessful before you've even started, no amount of motivation will help you truly achieve your goal.

This One Question
Changed Everything

As I sat in our meeting, she pointed out the assumption that was underneath my approach to everything. When I finally was willing to challenge it, it changed everything.

Greatness isn't guaranteed at the end of 10,000 hours

It's not just the number of reps you put in, it's the quality of the appraoch you put in that determines if you will become great.

FREE DOWNLOAD

Stress isn't a strategy. Protecting your nervous system, is.

Stop moving through the world exposing your nervous system to stress without protection. Discover SPF for your stress and start applying support that keeps you calm, clear, and free, today.

FREE DOWNLOAD

Headline that hooks people in, gets them excited and makes them want to sign up.

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